From a Spark in the Lab to a Vision That Glows
What We Do
At 404 Inc., we engineer plant-powered fluorescent materials that bridge science and sustainability. From advanced imaging agents to luxury fabric enhancers, our work is focused on transforming how we see—literally. By reimagining Hemp-based compounds as safe, biodegradable alternatives to traditional contrast media and optical brighteners, we are building a brighter, healthier future.
Our
Story
How It Began
It started with a spark in the lab. While studying hemp, we discovered certain compounds glow under UV light—naturally. That glow became our pursuit.
From a curious vial to a patented technology, 404 Inc. now creates biodegradable, fluorescent solutions for imaging, textiles, and beyond—safer for people, lighter on the planet.
404 doesn’t mean lost. It means: The solution was in nature all along.
Meet The Team
CEO & Co-Founder
Pragati Rout
An organic chemist and passionate innovator, Pragati brings cutting-edge cannabinoid research from the lab into the real world. With a vision to transform how we see diagnostics, textiles, and wellness, she leads 404 Inc. with curiosity, courage, and an entrepreneurial spirit rooted in science.
Technical Consultant & Co-Founder
Gregory Sotzing
A leading mind in materials chemistry and innovation, Prof. Sotzing has co-founded multiple startups and brings decades of R&D and commercialization experience. His mentorship fuels 404 Inc.’s science-forward strategy and technical breakthroughs.
Financial Consultant / CFP
Now Seeking
We're seeking a financially sharp, impact-driven mind to help us grow from lab to launch. If you're a CFP or financial consultant who believes in turning innovation into sustainable success—let's connect.
This isn’t just a role—it’s an invitation to co-create something that matters.
Be part of the next big glow.
Mission
Empowering Health
To harness the natural brilliance of cannabinoids to create safe, sustainable, and high-performance fluorescent solutions for healthcare, imaging, and materials. We design next-gen materials that light the way in diagnostics, textiles, and wellness—powered by nature, proven in the lab, improving lives while protecting the planet.